Privacy Policy
Below you will find the text data for your personal website privacy policy based on the details you provided. If your website uses an input editor for your content, you can copy the following text directly and paste it there.
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Note: Consent required
According to the prevailing view of data protection authorities and courts, many services may only be used with consent. This primarily concerns analytics and marketing tools (e.g., Google Analytics or Meta Pixel). A consent requirement applies in particular to the following tools you selected:
Facebook, LinkedIn
Note: Consent recommended
For certain services, it has not been conclusively clarified whether they require consent. In light of current legal developments, it is likely that data protection authorities and courts will also affirm a consent requirement for these tools. If you wish to avoid the legal risk of a warning letter or administrative proceedings/fines, we also recommend obtaining consent for the following services:
Calendly, Microsoft Teams, WhatsApp
An overview of consent tools we recommend can be found here:
https://www.e-recht24.de/mitglieder/vorteilsangebote/consent-tools/.
For sharing content on social media platforms, eRecht24 also offers the eRecht24 Safe Sharing Tool:
https://www.e-recht24.de/mitglieder/tools/erecht24-safe-sharing/.
Text version of the privacy policy for your website
Privacy Policy
1. Data Protection at a Glance
General Notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. You will find detailed information on the subject of data protection in our privacy policy listed below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section “Note on the Controller” in this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, by you providing it to us. This can be, for example, data you enter in a contact form.
Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders, or other inquiries.
What rights do you have regarding your data?
You have the right at any time to obtain information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with effect for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time regarding this and other questions on the subject of data protection.
Analytics Tools and Tools from Third Parties
When visiting this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analytics programs.
You will find detailed information on these analytics programs in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Squarespace
The provider is Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland (hereinafter “Squarespace”).
Squarespace is a tool for creating and hosting websites. When you visit our website, your data is processed on Squarespace’s servers. Personal data may also be transmitted to Squarespace’s parent company, Squarespace Inc., 8 Clarkson St, New York, NY 10014, USA. Squarespace also stores cookies that are required for displaying the page and ensuring security (necessary cookies).
The use of Squarespace is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website possible. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://support.squarespace.com/hc/de/articles/360000851908-DSGVO-und-Squarespace.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/4774.
Data Processing Agreement
We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Information and Mandatory Information
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the internet (e.g., communication by email) can have security gaps. Complete protection of the data against access by third parties is not possible.
Note on the Controller
The controller responsible for data processing on this website is:
Anett Serrano Consulting
Detmolder Str. 15
33189 Schlangen
Phone: +49 (0) 15142861101
Email: mail@anettserrano.com
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
Storage Period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion takes place after these reasons cease to apply.
General Information on the Legal Bases of Data Processing on This Website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR and, where special categories of data are processed under Art. 9(1) GDPR, on the basis of Art. 9(2)(a) GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is additionally based on § 25(1) TDDDG. Consent can be revoked at any time. If your data is required for contract performance or for pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary for compliance with a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. The applicable legal bases in each individual case are explained in the following paragraphs of this privacy policy.
Recipients of Personal Data
In the course of our business activities, we work with various external entities. In some cases, the transfer of personal data to these external entities is necessary. We only transmit personal data to external parties if this is required for contract performance, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR in the transfer, or if another legal basis permits the data transfer. When using processors, we only pass on the personal data of our customers on the basis of a valid Data Processing Agreement. In the case of joint processing, a joint controller agreement is concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT, AT ANY TIME AND ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE APPLICABLE LEGAL BASIS FOR PROCESSING IS SET OUT IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR RELEVANT PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract delivered to you or a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will be done only insofar as it is technically feasible.
Access, Rectification, and Erasure
Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. You can contact us at any time regarding this and other questions on the subject of personal data.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you require it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may—apart from being stored—only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Objection to Promotional Emails
We hereby object to the use of contact data published within the scope of the imprint obligation for the purpose of sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
4. Data Collection on This Website
Inquiry by Email, Telephone, or Fax
If you contact us by email, telephone, or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you send to us via contact inquiries will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully handled). Mandatory statutory provisions—especially statutory retention periods—remain unaffected.
Communication via WhatsApp
We use, among other things, the instant messaging service WhatsApp for communication with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the communication content. However, WhatsApp does obtain access to metadata generated in the course of the communication process (e.g., sender, recipient, and time). We also point out that, according to its own statements, WhatsApp shares personal data of its users with its parent company Meta, which is based in the USA. Further details on data processing can be found in WhatsApp’s privacy policy:
https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our legitimate interest in communicating with customers, prospects, and other business and contractual partners as quickly and effectively as possible (Art. 6(1)(f) GDPR). Where corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.
The communication content exchanged between you and us on WhatsApp remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been completed). Mandatory legal provisions—particularly retention periods—remain unaffected.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/7735.
Calendly
On our website, you have the option to make appointments with us. For scheduling, we use the tool “Calendly.” The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (“Calendly”).
For the purpose of booking an appointment, you enter the requested data and your desired appointment time into the form provided. The data entered is used for planning, execution, and, if necessary, follow-up of the appointment. Appointment data is stored for us on Calendly’s servers. You can view Calendly’s privacy policy here:
The data you enter will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Mandatory statutory provisions—particularly retention periods—remain unaffected.
The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a legitimate interest in making it as easy as possible to schedule appointments with prospects and customers. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://calendly.com/pages/dpa.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/6050.
5. Social Media
This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.
An overview of Facebook social media plugins can be found here:
https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection between your device and the Facebook server is established. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. Facebook can thus associate your visit to this website with your user account. We point out that we, as the provider of these pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook’s privacy policy:
https://de-de.facebook.com/privacy/explanation.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.
Insofar as personal data is collected on our website with the aid of the tool described here and transmitted to Facebook, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, and we are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. Any processing by Facebook after transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subject rights (e.g., access requests) with regard to the data processed at Facebook can be asserted directly with Facebook. If you assert the data subject rights with us, we are obligated to forward them to Facebook.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/4452.
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time a page on this website containing LinkedIn elements is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. We point out that we, as the provider of these pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
Further information can be found in LinkedIn’s privacy policy:
https://www.linkedin.com/legal/privacy-policy.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5448.
6. Newsletter
Newsletter Delivery to Existing Customers
If you order goods or services from us and provide your email address in the process, we may subsequently use this email address to send newsletters, provided we inform you about this in advance. In such a case, the newsletter will only contain direct advertising for our own similar goods or services. You can cancel receipt of this newsletter at any time. For this purpose, there is an appropriate link in every newsletter.
The legal basis for sending the newsletter in this case is Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us in a blacklist to prevent future mailings to you. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.
7. Audio and Video Conferences
Data Processing
We use, among other things, online conference tools to communicate with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference over the internet, your personal data is collected and processed by us and by the provider of the respective conference tool.
The conference tools collect all data you provide/use to utilize the tools (email address and/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation, the number of participants, and other “context information” related to the communication process (metadata).
Furthermore, the provider of the tool processes all technical data required to handle the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.
If content is exchanged, uploaded, or otherwise provided within the tool, this is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.
Please note that we do not have full influence over the data processing operations of the tools used. Our options are largely determined by the corporate policy of the respective provider. For further information on data processing by the conference tools, please refer to the privacy policies of the tools used, which we have listed below this text.
Purpose and Legal Bases
The conference tools are used to communicate with prospective or existing contractual partners or to provide certain services to our customers (Art. 6(1)(b) GDPR). In addition, the use of the tools serves the general simplification and acceleration of communication with us and our company (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Where consent has been requested, the use of the relevant tools is based on this consent; consent can be revoked at any time with effect for the future.
Storage Period
Data collected directly by us via the video and conference tools is deleted from our systems as soon as you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.
We have no influence on the storage period of your data that is stored by the operators of the conference tools for their own purposes. For details, please consult the operators of the conference tools directly.
Conference Tools Used
We use the following conference tools:
Zoom
We use Zoom. The provider is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom’s privacy policy:
https://explore.zoom.us/de/privacy/.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://explore.zoom.us/de/privacy/.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5728.
Microsoft Teams
We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Details on data processing can be found in Microsoft Teams’ privacy policy:
https://privacy.microsoft.com/de-de/privacystatement.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: